As I look back and think about my own successes, career transitions, personal and professional changes, and the successes and challenges of the thousands of clients that I’ve worked with over the years, it has become very clear to me that the successes I’ve experienced and seen (and the ones I’ve missed) can best be measured by our psychology, our attitude and our beliefs. These lead to awareness, confidence, personal power and success.

In my experience, this psychology effect often counter balances what we might be missing in the equation related to skills, degrees, experience and natural ability. The importance of psychology and attitude can’t be more important then in a personal or career change situation. Though I’ve used variations of this mantra in all of my career development, teaching, coaching, and consulting for as far back as I can remember, I’m only now relating it in three words that say it all, TRUST, BELIEVE AND DO. For even in the most difficult of times, they can take your career and job search campaign to the next level and to success.


Begin with Trust and faith in a higher power and in our spirit and belief, whatever that means to you. I know what it means to me. My clients and I talk about it often. Trust is the glue that connects each of us; it’s at the center of our faith, confidence, all of our successful relationships, families, businesses, careers, personal and professional networks.

You can transform businesses, relationships, engage an entire organization, develop a strong personal faith, a successful career (you name it, the list goes on) and manage an exciting, creative, results driven career transition, job search and life with TRUST.

Distrust, cynicism, listening to the “nay sayers”, focusing on the “no’s”, what others think of us (or more accurately what we think they think of us…), and the often times depressing TV and print news, creates more of the same in our personal and professional life as well as in our job search campaign. This is our challenge. I feel you rolling your eyes. I know that it’s easier said than done, but TRUST anyway.

After all, you only need one lead, one connection or one position that fits your unique and brilliant skills, attributes, and style. We know in our heart of hearts it’s out there. It’s evidenced in our past, our accomplishments and work history. Just TRUST that it is, even in times of adversity (this is trust in the truest sense), and KNOW that every call, LinkedIn or network connection, daily/weekly goal, job board lead, action step you take, and “no” you receive will lead you closer to the “yes” and that one opportunity, position, temp assignment or client, to turn this ship around and transform your career.

You and I know that this trust is critical to every aspect of our work and life, particularly in times of transition and personal change. And, there is a lot of that going around. This couldn’t be any truer than when we’re riding the ups and downs of career transition, trying to focus on the opportunities, silver lining, and maintain the delicate balance, psychology and positive attitude required of any job seeker. It’s not easy, but TRUST anyways.

If you’re interested in exploring additional strategies related to the psychology of personal change and career transition, you can check out a few other articles that I’ve written on the subject on my website blog at


Believe in yourself, your uniqueness or brand and your God-given talent. We’re all wired differently and that’s cool, diversity; we’ll handle projects, problems, adversity, challenges, and successes unlike anyone else. You are pretty awesome, even if you don’t feel it right now. Here are a few facts to prove it:

• Every human spent about half an hour as a single cell; take a look now, Wow!
• Your brain is made up of 100,000 miles of blood vessels
• The average human heart will beat 2.5 billion times in its lifetime and pump 48 million gallons of blood, 2000 gallons every day
• Our blood travels 60,000 miles per day on its journey through the body

I’m feeling empowered. Now look at the problems you’ve solved, the contributions you’ve made at home, in the community and at work. Look at the lives you’ve touched; make a list of these things and, again, not just for work. See the big picture. See your capabilities and what you’ve accomplished. Even if your current circumstances don’t support where you’ve been, where you’re going and what you’re capable of, take back your personal power….BELIEVE anyway, your time is now.

After all, that’s what this job search, our personal marketing campaign (and our careers and work/life) are all about; understanding what makes us tick, our contributions, values, passion, interests, skills, style, and what’s unique about what we’ve accomplished in our little (but powerful) niche in the world, regardless of level, title, experience and degrees.

Next, and most importantly in our search, it’s being able to confidently, with our own authentic style and personality, talk about the difference we’ve made, problems we’ve solved, that we feel good about and that match the needs of our interviewer, network contact, customer or boss (both on paper and in a network, interview setting). I’ve really simplified this, but I’m not talking process, strategies right now. I’m talking attitude psychology (you can check out my blog, coaching and book for the strategy stuff; of course we must work it, better than our competition). But first, even before you see it, BELIEVE in you.

With all the greatest personal marketing stuff, resume, networking bells and whistles, connections, you’ll go no where without this: BELIEVE in you (Well, you might fake it for a bit, but eventually you’ll be found out). We all have this potential; even if we’re not sure today, right now. With all of the uncertainties, ups and downs and rejections, TRUST anyway and BELIEVE in you and your uniqueness. Reclaim your personal power.

Even if you don’t see it right at this moment or you don’t see the evidence of it right now, and no matter what others say or think, BELIEVE anyway. This is your opportunity, this is your test. You are awesome…….


As with anything in our work and life, we have to act, DO. All of the TRUST, BELIEVE attitude and psychology, inner strength, confidence and perseverance in the world won’t help us if we’re not ready to take action. Believe me, DOING, even if it doesn’t work, is better than no action at all. This means moving past the roadblocks, fear, insecurity, uncertainty, lack of confidence and what people might say. Ouch, now we’re hitting home. Been there; done that. Even so, Just DO It! (sound familiar?).

Here’s where, in a personal and/or career transition situation, the process and strategy stuff comes in to play. We want our DO’s, goals, actions to be well thought out and planned. We have to track every call, email, meeting, lead, contact; yet we want to be open and flexible, to be able to turn on a dime, move out of our comfort zone and take advantage of new and different opportunities which could include consulting, part-time, teaching or volunteering while we keep our eye on the ball. Focus is key in our personal marketing/job search campaign, in developing our brand – strengths, contributions, experiences, career path and direction. But, always stay open to other nudges from the universe.

This isn’t easy, and we didn’t sign up for a joy ride, but DO it anyways. Position every bump in the career transition road and every adversity, as a challenge or test. It’s an opportunity to stretch yourself, know yourself, grow yourself, strengthen your personal marketing and job search skills, your faith, family and your ability to persevere. Change your perspective, take action, DO it anyways.

TRUST, BELIEVE, DO….Say it a few times, TRUST, BELIEVE, DO; TRUST, BELIEVE, DO; TRUST, BELIEVE, DO. This is it. Our success can be measured by the amount of TRUST, BELIEVE, DO that we possess. It is the silver bullet, the differentiator. Without it, nothing of any substance happens. It is our time. We will TRUST, BELIEVE and DO this!